Shatta
A Dwarven shop in an unlikely location (the Maul), owned and run by an extremely unlikely pair, Madame Sharn and Pepe and the unwitting birthplace of Jewels. In Dwarfish Shatta apparently translates to "A Wonderful Surprise" but it sends two signals to speakers of Morporkian: one resonating with "Shatter" and one less salubrious and a bit more scatological...